No one understands the power of social media as much as much as these five biggest Celebrity Influencers do.
Nowadays, being famous is linked to Instagram, Facebook, Twitter, Snapchat and more.
As Grammy winners, actresses, models, and reality television stars; social media's biggest stars are valuable means of promoting products and as thus, command high endorsement fees from brands.
In this article, we will show you insights on why Beyonce, Kylie Jenner, Selena Gomez and Don Jazzy are some of the biggest influencers that top brands can engage to push their business to global audiences.
Here are the five biggest Celebrity Influencers that brands can use to push their content to global audience.
Beyonce
There is no doubt that Beyoncé is one of the most influential forces in pop culture, with millions of followers on social media, which results in extremely high prices for endorsement deals. Because of this, not many companies may be able to offer her a role as a brand ambassador. Despite this, Beyoncé has endorsed brands such as :
As popular as Beyonce is, there are very few celebrities who have reached her the pinnacle of success. The music legend is regarded as one of the most powerful women in the industry. A single Instagram post by Beyonce can cost over $1 million, private appearances can be between $3-4 million, and Queen Bey’s endorsement deal with PepsiCo is valued at over $50 million.
Click this link to see a full list of Beyonce's Endorsement deals
Kylie Jenner
On November 18, 2019, Forbes announced that Kylie Jenner had become a billionaire. Her cosmetics company was valued at $1.2 billion by Forbes after she sold 51% to Coty Inc. for $600 million. In 2015, The Kardashian sister had 15,000 pieces of her lip kits sold out in 15 minutes after she spent $250,000 of her earnings from modeling to pay an outside company for her first 15,000 lip kits. How cool is that?
The reality TV star sold 51% of Kylie Cosmetics to publicly traded Coty, Inc. In January 2019, Dailymail reported that for $600 million and she netted $540 million. The Daily Mail also reported that then-18-year-old Kylie Jenner signed a $1 million deal as a brand ambassador for Puma. As reported by the publication, Kanye West who was her brother-in-law at the time was upset by this move since he had his own Adidas contract. Soon after, Jenner released her Puma Fierce line.
Selena Gomez
Source : Google
Selena Gomez, a musician, actress, and executive producer (for Netflix's original series 13 Reasons Why), is one of Instagram's hottest names, little wonder she has 294million followers on Instagram. Up until Beyoncé announced her pregnancy on Instagram, Selena Gomez held the title for most-liked post and one of the highest endorsement rates of any celebrity-$550,000 per post.
Don Jazzy
Source: Google
With over 16 million followers on social media , the Nigerian record label boss, Don Jazzy, has metamorphosed from being a music business man to an all -round influencer.
From promoting the artistes on his label to reposting content from up and coming comedians and also creating viral tik-tok content, Don Jazzy has been able to keep users glued to his page, thereby attracting popular Fintech and FMCG brands to him for content.
Read more about Don Jazzy's Endorsement deals through this link
Kanye West
Despite deleting himself from social media platforms, Kanye west, also known as ‘Ye’ knows how to creep in on the world when he is about to sell his songs. The year 201 was the starting point forWest’s quest for corporate recognition. On his album Yeezus, he was at his most anti-establishment move with songs like ‘New slaves’ but the impetus was mainly due to his frustration with Nike for only showing interest in his name and not his ideas. By the end of the year, West had joined Adidas. As far as fashion labels are concerned, Kanye had joined Adidas. As far as fashion labels are concerned, Kanye west’s controversies didn’t prevent them from doing business with him.
Well, despite being controversial , Vox reveals that controversy must have its perks: Kanye West has since been declared as a billionaire as a result of his collaboration with Adidas, and more recently, GAP.
So now that you have seen these insights on the biggest celebrities which brands can use to push their brands, let us know what you think. Also who do you think is missing on this list?😁
If you found this useful, kindly share this article with your friends and colleagues.👍
#KanyeWest #Beyonce #KylieJenner #DonJazzy #SelenaGomez
Image Source : Canva.com No one understands the power of social media as much as much as thes...
