Source : Google Images
The ubiquity of social media has made instant superstardom available to just about anybody, without needing to be a singer, an athlete or an actor. What’s more: their road to fame does not need to include anything particularly special- even everyday activities attract millions of followers and fans.
From Instagram to Twitter to Tik Tok and Snapchat, savvy youngsters have deployed digital media in ways it has never been used before to create household name personalities. They have then parlayed their fame into businesses and charities, giving traditional media platform and brand agencies a run for their money. Literally.
In this post, we’ll explore a number of social media superstars and highlight the road they took to get to where they are currently. The strategies used by these stars are available for brands to use in order to push whichever messaging they decide to.
1. Khabeme Lame
Khabeme is a 20 year old Italian-Senegalese. He rose to prominence by making videos of himself carrying out simple tasks and placing it side-by-side with viral, otherwise complicated living hacks. For example, he shows a viral video of a man laying a blanket on a pool and jumping on it; combined him tossing a floater in a pool and relaxing in it. His videos have made him the second most-followed person on Tik Tok and have helped him gain a networth of $1.2 million. The shocking part about Khaby? He doesn’t even speak in his videos.
What Brands Can Learn: Keep it simple! The audience doesn’t require complicated messaging. If it’s short and simple, potential clients and partners can follow easily and make quick decisions.
2. Zack King
Zack King rose to fame though his “magic” videos. As a sleight of hand aficionado, Zack started posting videos on YouTube in 2008. By 2013 he had moved to Vines and moved to TikTok by 2016. He has an array of magic trick he performs and audiences are wowed by his captivating moves. He has appeared on televisions shows, had live events, done product placement.
What Brands Can Learn: Be engaging. Most people live ordinary lives and moments of awe and wonder capture their attention. Brands cannot afford to be boring, especially with digital media where multiple things are grabbing their eyeballs at the same time.
3. Nusr Et
Known better across the world as Salt Bae, Nusr Et is a Turkish chef whose unique method of seasoning steak made him a worldwide phenomenon. He wasn’t afraid to be different and his difference got him famous. The original Salt Bae video has over 16 million views and he has used this fame to drive thousands of diners to his chain of luxury steakhouses.
What Brands Can Learn: Uniqueness is key. With everyone doing the same thing and sharing the same kind of content, how can your brand bring a distinctive twist to the message being shared? Find that specific type of unique is essential for brands to remain fresh in the minds of familiar users and irresistible by new fans.
4. Jake Paul
The 25 year old YouTuber has had more iterations than most and has reinvented himself multiple times since he started out less than ten years ago. He was a prankster who then got invited to join a Disney show, and then dabbled into music, and now he’s a amateur boxer who hasn’t lost yet. Although his career, the constant thing has been controversy. He’s been dogged by controversy all through and he embraces it, using it divert attention to himself.
What Brands Can Learn: Controversy isn’t all bad, once you understand what to do with it. Days ago, sports brand Adidas launched its range of sports bras by using an image of various types of bare breasts. While it is controversial to use naked body parts for advertising, Adidas countered by using them as a campaign to celebrate body types.
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Content Marketing Examples Brands and Digital Agencies Can Learn From Social Media Superstars
Source : Google Images The ubiquity of social media has made instant superstardom avail...
