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Despite the fact that content marketers understand how long-form content, SEO, social media and video help raise brand awareness and build loyal audiences, some customers need further convincing. That's when a data-driven approach comes into play.

Here's a quick fact about content marketing that this post brings to the fore. According to a research by Forbes, 82% of consumers have made a purchase or a decision based on a company’s online content marketing. 

This shows that content marketing continues to be a priority for brands today. 

Dear marketers,  when next you are  making your business decisions, keep this industry insight in mind.

Read more quick facts about content marketing  here  

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